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Meet The Team


Simon East

Simon, co-founder of Rolfe East, was brought up in the 'Queen of the Suburbs', Ealing, where he also chose to raise his own family. Undoubtedly, his knowledge and relationships within the local community make him a truly commendable leader.

Ashley Rolfe

Chief Executive Officer
Being the co-founder of Rolfe East, established in 1983, Ashley is without question one of the leading property experts in West London.  He is forthright and passionate in his views and care for his work and his entire team in delivering outstanding customer service with integrity.

Jon Hadfield

Sales Director
Having been with the company for more than 23 years, Jon is responsible for the successful running and performance of the residential Sales and Lettings sections in all of Rolfe East’s five branches. Jon is considered to be the residential sales expert bar none in the company.

Robert Barrett

New Homes Director
Robert has been with Rolfe East for over 10 years and during this time has worked closely with a large number of national and local new homes builders including Crest Nicholson, Catalyst, A2 Dominion, Taylor Wimpey. As a result his team are deservedly recognised as the the leading New Homes agent in West London.

Andy Wakefield

Property Management
Andy has been part of the Rolfe East family since way back in 1987, where he initially started the Lettings department, before moving on to establish the Property Management department.  With a very impressive 29 years practice, landlords fully trust Andy and the team under his wing to manage all their properties in a highly effective and professional manner.

Shane Active

Lettings Director
Shane joined us at the start of the millennium and has been with Rolfe East ever since, neither of us have looked back. He has recently taken the reigns as Lettings Director and the huge responsibility for looking after all of our Lettings departments and clients. In great times of change particularly legislative, no one is more knowledgeable or more comforting to have on your side as either landlords or tenants. He has also gathered an immense understanding of the market, where not only is he very proactive - both in name and in nature, but also in fully supporting local community events and occasions.

Laurence Truett

Managing Director - West Country
Laurence began his Rolfe East career in our Acton office, quickly establishing himself as the leading agent in the area. Despite his obvious success and amazing client relationships he yearned for a return to his roots in the West Country. Fuelled by ambition and the desire to liven the local market with his London experience he started and built our Sherbourne office into the leading independent that it is today. We are delighted to be supporting and investing in Laurence to return him and his family to where their hearts and history lie, opening our first office in Dorset.

James Williams

Area Sales Manager
James’s knowledge and understanding of the West London property market is reflected through his success and progression within the company. From joining Rolfe East in 2011 he proceeded to become Rolfe East’s most successful sales negotiator. As the Sales Manager in his excellent customer service and outstanding sales performance within the team lead to them receiving the British Property Gold Award. His proven track record combined with his local West London upbringing provides a unique wealth of knowledge and experience which combined with his, silver tongue (as referenced from his glowing Google reviews) will show he is one of the best to help with your move. 

Max Rolfe

Commercial Director
Max has experience in all aspects of the property market, began in residential sales and moved on to progress our successful and expanding Commercial department. His transactions include, the whole business spectrum, from local shops and offices to development opportunities and investments. With his expert knowledge and professional work ethic (as well as his boyish good looks and charm) he will be able to help with all your Commercial property needs including freeholds, leases and rent reviews. 

Richard Berenger

Area Sales Manager
Richard was born and bred in Ealing and went to Mount Carmel School, in the heart of Northfields, so to say he knows the area is an understatement! He is the Area Sales Manager for our Northfields and Ealing offices with over 15 years’ experience. He has an invaluable wealth of knowledge, is excited to help you on every step of your property transaction. He used to be known as the fastest Estate agent in the West due to his passion for motorbikes, you may have seen him whizzing around (safely).

Tim Haddock

Area Sales Manager
Tim joined Rolfe East in 2016, his professional background was a little left field in recruitment and before this he enjoyed time in the hospitality trade, an undoubted high light of which would have been working for Club 18-30. He proved to be an immediate hit with clients with his warm but professional manner whilst achieving great sales results. Now Area Sales Manager for our Greenford office and Ealing office he is sure to do the best by every party involved. 

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